How to choose your ecological paint ?
For pragmatists
We spend 80% of our time inside our homes, where the air is more polluted than outside! Conventional paints, which emit more than 22% volatile organic compounds or VOCs, contribute to indoor air pollution. They impact on the quality of the air we breathe at home, causing illness, respiratory problems and allergies.
Choosing an eco-friendly paint is a wise choice to protect our health and the environment.
Advantages
- Respectful of your health
- Environmentally friendly
- Let’s walls breathe
- Washable and antimicrobial
Disadvantages
- Longer drying time
- Short shelf life once opened
- Slightly more limited range of colours
Types of eco-friendly paint
- Biosourced paint is the only truly ecological paint. It is a natural vegetable or mineral paint derived from biomass. On the market, the indicator is the % of biosourced resin. The paint is considered to be 95% biosourced.
This is paint that can be prepared at home. - Ecological’ paint, with low or no VOCs (Volatile Organic Compounds). Most of these paints are still made from petrochemical ingredients.
- Pollution-removing paint. It would appear that they are capable of capturing the pollutants present in our interiors, transforming them and rendering them harmless.
Labels to help you make your choice
Note that there are brands offering eco-friendly paints that are not labelled. The label represents a significant cost.



The most important thing is to take a good look at the composition of your paint.
In a world where ecological awareness is becoming more and more important, choosing ecological paint is a wise choice to protect your health and the environment. Avoiding products containing harmful substances and favouring those made from renewable and certified resources is becoming essential.
In recent years there has been a boom in so-called ‘healthy’ paint brands, even decontaminating paints!
How to choose the right paint?
Let's talk about the basics: what is paint made of?

Paint is a mixture of different chemical or natural components. It contains :
- The binder (25-30%) (or resin) which, as the name suggests, binds the components together and ensures adhesion and determines the finish of the plaster. The best known synthetic binder is acrylic, but we can also use beeswax or egg yolk.
- The solvent (45-60%) completely dissolves the binder, makes the paint fluid and easy to apply.
- Pigments (15-25%) give colour and optical properties to the paint.
- Additives (0-5%), which can give the paint additional properties: fungicide, anti-mould, etc.
2. Composition of different types of paint
Glycero paint
Solvant: OIL (petrochemical)
Binder: Glycerophthalic (petrochemical)
Acrylic paint
Solvent: WATER
Binder: Acrylic (petrochemical)
Alkyde paint
Solvent: WATER
Binder: Glycerophthalic (petrochemical)
Bio-based paint
Solvant: WATER
Binder: Plant-based resin
3. Eco-friendly paints: beware of confusion!
To help you find your way around, and to try and avoid ‘Green Washing’, a number of labels have been introduced for both eco-friendly and bio-based paints:
The European Ecolabel looks at the entire life cycle of a product. For paint, it ensures that the VOC content is less than 30g/l, and that there are no toxic or carcinogenic substances. It also allows only 5% of the product to be harmful to the environment.
Ecocert issues the Peinture Nature label, which guarantees the 100% natural origin of paint components.
The Blue Angel is the strictest label.



These labels ensure compliance with health and environmental protection regulations. In particular, they limit or prohibit the use of toxic products.
Note that there are brands offering ecological paints that are not labelled. The label represents a significant cost.
The most important thing is to take a good look at the composition of your paint.
Here are a few brands that I like and use regularly: Little Greene, Farrow and Ball, Colibri, NaturalClay, Argile couleurs de terre, Baho o Casaquesuma.
There are also purifying and depolluting paints on the market. It would appear that they are capable of capturing pollutants (particularly formaldehydes), transforming them and rendering them harmless.
So there you have it! Ready to get started and breathe easier at home?